Online booking for photographers and photo studios
Marchlight takes appointments online for photographers and photo studios, and sends reminders so fewer of them are missed. It costs $39 a month for the whole business, however many staff you have.
What a missed appointment costs a photographer
A no-show shoot costs the studio time, the prep and often a second photographer's fee.
An illustration, with the assumptions shown. 6 appointments a week at $250 each, with 5% not turning up, is $75 a week, or $3,900 a year. Put your own numbers into the no-show calculator.
Most missed appointments are forgotten, not cancelled on purpose. A confirmation, then a reminder 24 hours and 2 hours before with a link to move the slot, recovers many of them. We cannot promise a specific reduction for your business.
How it works for photographers and photo studios
- Headshots, family shoots and product sessions, each with its own length and a gap for setup.
- The booking page goes on your portfolio site, so people can book while they are looking at your work.
- A confirmation with a calendar invite, and reminders before the session.
Add one line of code to the website you already have, or send customers to a booking page we host. Setup takes about two working days from your rota.
Price
$39 a month for the whole business, unlimited staff and services. $99 setup. No minimum term.
Founding offer, 3 of 3 spots left: the first three clients pay 50% less for three months and nothing for setup. We ask for a short quote once it is running.
What it does not do
- No SMS or WhatsApp reminders. Reminders are email only.
- No deposits or payment collection at booking.
- No two-way Google Calendar or Outlook sync.
- One customer per appointment slot: no group classes with seat limits, and no room or table booking.
- It is a diary, not a client or patient record system.
The full list, and who runs this, is on the about page.