Founding offer50% off for 3 months, setup free

Answers at 2am, in your own words.

An AI assistant on your website that answers customers from your own pages, price lists and documents. When the answer is not there, it says so instead of making something up.

The chat bubble in the corner of this page is the real thing, trained only on marchlight.pro.

Your website, on a customer's phone
How much is a deep tissue massage?
A 60-minute deep tissue massage is $85, and 90 minutes is $120. You can book a time on our booking page.From: Prices page
Is there parking?
I couldn't find that on this website. Please call us on the number at the bottom of the page.

What the assistant does

Learns your business

We read your website and any documents you send (price lists, FAQs, policies, menus, brochures) and build the assistant from those alone.

Says "I don't know"

Every answer is checked against your content first. If nothing matches, it refuses and points people to you, so it never invents a price or a promise.

Your data stays here

The AI model runs on our own server. Your content and your customers' questions are not sent to OpenAI, Google or anyone else.

Try it now

Open the chat bubble in the bottom corner and ask about our prices, the booking demo or how hosting works. Then ask it something we never wrote about, and watch it refuse.

The first answer can take up to half a minute while the model wakes up. After that, a few seconds.

Questions to try

  • How much is online booking?
  • Do you send WhatsApp reminders?
  • How long does a website take to build?
  • What is the weather in London? (it should refuse)

See it for your kind of business: clinics, salons and spas, hotels and guest houses, gyms and studios.

Or your own AI model

We take an open-source model and train it further on your data, so it writes in your style or handles one job you do every day: sorting enquiries, drafting replies, tagging records, answering in your house tone.

You send the data, or we gather public material for your field. You get the trained model as a file that runs on an ordinary laptop with free tools like Ollama or LM Studio, offline and private. Or we host it for you.

Good fits

  • Replies to enquiries in your tone, from past emails
  • Sorting messages or forms into the right category
  • Pulling names, dates and amounts out of documents
  • A private assistant for one narrow subject

Models are small (up to 3 billion parameters), so they are fast and private but not a replacement for ChatGPT on general questions. We tell you on the first call if your idea needs something bigger.

Prices

In US dollars. No contracts on monthly plans.

Website assistant

$19.50a month

For 3 months on the founding offer, then $39 a month. Setup free for founding clients ($249).

  • Built from your site and up to 50 documents
  • One line of code on any website
  • Updated when your site or prices change
  • Refuses when the answer is not in your content

Your own model

$1,500

One-off, with your data. About 2 to 3 weeks.

  • We clean and prepare your data
  • An open model trained on it, up to 3B parameters
  • A test report on 50 of your real examples
  • The model file is yours to keep

Model, we find the data

$2,500

One-off. About 3 to 4 weeks.

  • Everything in "Your own model"
  • We gather and check public data for your field
  • You approve the data before training
  • Optional hosting: $29 a month

Front-desk bundle: the website assistant plus online booking for $59 a month, instead of $78 separately.

Founding offer: the first 3 clients on any monthly plan get 50% off for 3 months and no setup fee.

Included

  • Hosting on our own server in India, behind Cloudflare
  • Works on WordPress, Wix, Squarespace or a hand-built site
  • Can point customers to your booking page
  • Your documents and model files returned whenever you ask

Not offered

So you know before the first call.

  • Medical, legal or financial advice bots
  • Taking bookings or payments inside the chat
  • WhatsApp, Instagram or phone bots
  • Training large models (7B parameters and up)

Common questions

Will it make things up?

It is built not to. Each question is matched against your content before any answer is written, and if nothing relevant is found it says it does not know. No AI is perfect, so we test it on your real questions before it goes live and you approve it.

How fast are the answers?

A few seconds once it is warm. The very first question after a quiet spell can take up to half a minute. It is built for small-business traffic, not thousands of people at once.

Is this ChatGPT?

No. It is a small open-source model running on our own server, which is why your data stays with us and the price stays low. It is very good at answering from your content, and deliberately bad at everything else.

What do I need to send?

Your website address, plus any documents customers ask about (PDF, Word or plain text). For a custom model, examples of the job you want done: past emails, forms, or question and answer pairs.

Can I leave?

Yes, any time. The assistant comes off your site and we send back everything you gave us. A model we trained for you is yours to keep.

Want one trained on your business?

Send your website address. We build a private test version from it, and send you the link to try. Free, and usually within two working days.

Or book a 15-minute call to talk about a custom model.