Online booking for opticians and eye clinics
Marchlight takes appointments online for opticians and eye clinics, and sends reminders so fewer of them are missed. It costs $39 a month for the whole business, however many staff you have.
What a missed appointment costs an optician
Eye tests are booked weeks ahead and are easy to forget, and a missed test is also a missed frame or contact lens sale.
An illustration, with the assumptions shown. 30 appointments a week at $45 each, with 10% not turning up, is $135 a week, or $7,020 a year. Put your own numbers into the no-show calculator.
Most missed appointments are forgotten, not cancelled on purpose. A confirmation, then a reminder 24 hours and 2 hours before with a link to move the slot, recovers many of them. We cannot promise a specific reduction for your business.
How it works for opticians and eye clinics
- Eye tests, contact lens checks and collections each get their own length.
- Several optometrists on one booking page, each with their own days.
- Reminders 24 hours and 2 hours before, with a link to move the test.
Add one line of code to the website you already have, or send customers to a booking page we host. Setup takes about two working days from your rota.
Price
$39 a month for the whole business, unlimited staff and services. $99 setup. No minimum term.
Founding offer, 3 of 3 spots left: the first three clients pay 50% less for three months and nothing for setup. We ask for a short quote once it is running.
What it does not do
- No SMS or WhatsApp reminders. Reminders are email only.
- No deposits or payment collection at booking.
- No two-way Google Calendar or Outlook sync.
- One customer per appointment slot: no group classes with seat limits, and no room or table booking.
- It is a diary, not a client or patient record system.
The full list, and who runs this, is on the about page.